Info    Home    Sketchbook    Instagram




JINKYUNG COFFEE

2020

Branding, Illustration, Graphic, Environment


Jinkyungcoffee 진경커피 is a local cafe in Jinju, Korea. They've worked since 2014. They offer fresh sandwiches and beverages. Most of the menus are homemade by an owner who is named 'Jinkyung'. This cafe has a mascot, a cat, Wondoo. She was abandoned near the cafe and the owner has taken care of her after seeing her several times. This branding work is based on a real person and cat. Renewal started in 2020. I changed naming, signage, packages, and launching some new menus.



This cafe has a mascot, a cat, Wondoo. She was abandoned near the cafe and the owner has taken care of her after seeing her several times. This branding work is based on a real person and a cat.







ⓒHyunbin Baek All rights reserved.